There are several ways in which Twitter can be useful for online marketing purposes.
This is according to Kelly Gillease, marketing director of Viator, who says in a post for twitter-38241">Search Engine Land that the microblogging site offers both branding and search engine optimisation (SEO) benefits.
Concentrating on the latter part of online marketing, she explains that those looking to harness Twitter to boost their search engine rankings would do well to use their brand name as their username on the social networking site.
She also recommends considering integrating Twitter news feeds into the business's own website, as well as looking into ways of keeping content on both Twitter and Facebook constantly updated.
Ms Gillease adds: "If Twitter results become a more standard part of the top search engine results, it will definitely pay for marketers to be actively tweeting to increase their exposure."
Despite the apparent SEO benefits of Twitter marketing, a recent OneUpWeb study suggested that web users are slow in adapting to the inclusion of real-time results from social media sites in search listings.
The eye-tracking research indicated that fewer than three in five participants were able to easily spot real-time search results.
No comments:
Post a Comment