The Business Case for Content Development - SES San Jose Day 4

In the midst of new social media tactics, analytics trends, and insights into innovative technology from the search engine themselves, The Business Case for Content Development at SES San Jose brought information back to the core of SEO – content development.

Content is what the search engines read, it’s what attracts links, and it’s also what ends up converting traffic. Without serious consideration to a website’s content or content strategy, the site will be impaired in its ability to drive traffic, improve rankings, and produce sales.

Health Lloyd-Martin of SuccessWorks pointed out a few examples of websites that seriously improved their performance thanks to content. The first example was Zappos.com, whose blog, twitter account, and onsite content, work together seamlessly to drive traffic to individual product pages. In another example, Heather used AmsterdamEscape, an Amsterdam travel website that actually was banned from Google, but was able to slowly redeem itself by embarking on a complete content overhaul on their website. The website is now back in the index and enjoys strong rankings.

The trap that AmsterdamEscape and other Web marketers fall into is focusing too heavily on keyword density. Search engine algorithms continue to advance and become smarter, and as such, keyword density is an SEO copywriting technique that has become outdated. With semantic search just around the corner, a high keyword density will likely have little effect on your rankings, and may even have a negative effect.

SEO copywriting is about producing direct response copy. It’s about providing valuable information, not an overabundance of keywords. With that in mind, savvy SEO companies are looking for those with direct response or journalism backgrounds to fill the copywriting roles within their organizations.

When building a Web page, Forbes.com SEO Lead Annie Stickney finds that beginning with the small things can make an incredible difference when it comes to search friendliness. Having the appropriate Meta keywords, descriptions, and titles in place that accurately describe the on-page content are typically simple steps to execute. For Wordpress users, there are plugins available that even automate these steps! Although many SEOs will have different opinions about effectiveness of titles and Meta content, it’s the low-hanging fruit when it comes to SEO, and its value, even if pertinent to only a few search engines, shouldn’t be ignored. In the case of Forbes.com, which produces ample amounts of content daily, forgoing this simple step really can make all the difference in the SERPs.

Content is an important ranking component for many car dealer websites and Web pages. Looking at a page on used cars Richmond, the page contains the ample content that focuses on the main topic, used cars in Richmond VA. Although the design of this Washington DC used cars dealer is vastly different, the component that remains the same is the content, both on page content and Meta content.

Any car dealer or Web developer would be wise to consider the value of SEO content development, and understand how crucial it is to a website’s search performance. Not only should on-page copy and Meta content be honed, but audio, image, and video content should be optimized for the search engines as well.

Toyota Dealer Minneapolis

Generally, when consumers needed more space, they simply purchased a larger vehicle. But with the sudden increases in the price of gas, consumers want versatility in a smaller, more efficient package instead. This has boosted interest in the latest Toyota Matrix, a compact five-door hatchback that promises to carry both people and cargo with ease and fuel efficiency.

Similar to the Toyota Corolla, the Matrix, offers buyers greater room and versatility with its hatchback configuration. Behind the wheel of the Matrix, buyers will notice that this is certainly not a Corolla. Toyota has made sure that the suspension and handling of the Toyota Matrix was much sportier than the sedan it’s based on, which has been a noticeable difference between the Corolla and Matrix for Toyota shoppers at Golden Valley MN Toyota during test drives. In fact, Toyota marketing personnel would say that despite the five doors, the Matrix has the soul of a two-door coupe.

Toyota has grown exponentially in recent years, but despite their growth, quality has decreased in many ways, and the interior of the Matrix is not immune to such departures from quality. Despite a well laid-out dash, the Matrix features relatively low-grade, hard plastics. Even though the materials are not the best, the Matrix is still a good value sites Burnsville Car Loans personnel, offering far more utility than the Corolla sedan and even more distinctive styling.

The compact car segment is growing tremendously, fueled in part by the skyrocketing price of gas. And, while Toyota has maintained a strong reputation within the compact vehicle segment, the all-new Matrix faces stiff competition from many old and new rivals. Among five door competitors include the slightly smaller Honda Fit, which has earned a strong response from younger Honda Richmond VA customers. But with Toyota’s reputation for quality, resale value, and efficiency, the Matrix is likely to hold its own among competing makes and models.