how worked search engine

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Search Engine Marketing - Clear and Simple
These days it seems there's a lot more to search engine marketing than simple keyword optimisation. Latent semantic indexing, link popularity, the 'blogosphere' – how can you leverage these new concepts to boost your site in the rankings? What do 'quality scores' and ROI tracking mean for pay-per-click advertising campaigns? Then there's all the technical headaches associated with making the latest web interface designs and database-driven site infrastructures search-engine-friendly. It's certainly a lot more complex than it used to be!

Ultimately, however, successful search engine marketing can be boiled down to clear, simple principles, as true now as they ever were:

the search engines' goal is to provide their users with the most relevant, useful and accurate results.
the easier your site makes it for search engines to achieve that goal, the better it will be rewarded in the results rankings.
Search engine marketing is the art of integrating your business objectives with those of the search engines to generate the highly relevant visitor traffic for your site that leads to website success. That's where I can help. I'm an independent search engine marketing practitioner, experienced in creating successful search marketing strategies for a wide variety of small and medium businesses in the UK, many of whom now depend almost solely on search traffic for sales and business growth.

There isn't a standard recipe for success - every client is different, and I undertake a thorough review of their industry, business objectives, web history and site specifications before making recommendations on a search marketing strategy. Sometimes I will implement these directly, with a website redesign, a new pay-per-click campaign, or tweaks to an existing site or campaign; other clients prefer to receive a written report that they can pass to their own design or marketing agency. Either way, I believe the post-implementation period is equally important and stay in close contact throughout, tracking results and fine-tuning the campaign.

Take a look at my client list and testimonials - many of my clients have been with me for five years or more and continue to perform at the top of the results in their sector. Please do ask for references - all my clients will happily recommend me.

Search Concepts

Search Concepts : The most important thing to learn about the web is that there is no central registry, no traffic cop, no chamber of commerce, no one place where you can go to find what you are looking for. There are, however, some sites trying to do their best to fill that role.

The key thing to remember about these sites is that they are all different. Understanding their differences will give you a chance to make your searching efforts much more effective!
Different Databases
Each search tool on the web maintains it's own database of web sites. There will, of course, be overlap between the various search tools but it is important to remember that just because you didn't find it on one tool doesn't mean it's not on the web. No one search tool knows about all the web sites -- in fact the search tool that knows about the most web sites only knows about 34% of the 320 million web pages.
Different Methods
Each search tool has its own way of searching its database such as category searching (Yahoo), full-text searching (Alta Vista), concept-based searching (Excite), and multi-threaded searching (Saavy Search). Depending on what you are looking for and how you approach your search, you may find that one tool is more useful to you than another one.
Different Results
Each search tool will report the results of your search back to you in a different manner. Some will give you clues as to whether or not the search result is really what you are looking for which can save you time and effort.
Different "Helps"
Most of the search tools out there offer you some help in refining your search. Some of these "helps" will be more helpful than others.

Search Marketing Expo

SMX — Search Marketing Expo — is the search engine marketing conference from Third Door Media, the company behind the Search Engine Land news site and the Search Marketing Now webcast series.

SMX is programmed by the sharpest minds in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the luminaries and educated generations of search marketers.