Targeted SEO -Basic Steps
The below steps are basic SEO process, but powerful.
Positive on Page Factors:
Keyword in Title Tag
Keyword in Heading Tags H1, H2, and H3
Keyword in links
Keyword in image files names
Keyword in URL
Keyword in Alt Tags
Keyword prominence indicates that the keyword should be close to the beginning in
each page area (title and other Meta tags, headings, and paragraphs).
Keyword density indicates the percentage of keywords to the number of text on a page.
Keyword frequency is the number of times the keyword appears on a page.
Use Keywords as Anchor text of internal links
Links coming from pages with less outgoing links are better. Links coming from pages
with over 100 links are no good.
Off Page Factors:
Directory Submissions:
1000’s of free directories are available. Choose among the best because some of the
directories using “No Follow” Tags
Search engines Submission:
Submit your site properly. Do not submit repeatedly to search engines
Blogging:
Create different blogs and write your own content.
Participating in comments
Press Release
Articles
Of course, now a days SMO (Social Media Optimization) playing a important role
Try to avoid the below steps:
Negative Factors:
Too much keyword repetition i.e.) Keyword Stuffing
Invisible Content via text same color as background or CSS or other such methods
Doorway pages. Pages that are specifically written for search engines.
Duplicate Content: watch out for those duplicate filters. Make sure your site doesn't
have content from other sites or no one else has copied you.
Participating in Link Farms or services that try to artificially increase your links by
doing shortcuts
Cloaking: Showing a page to search engines different than what the users see based on
their IP address
Saturday, November 3, 2007
SEO Factors
* Decide what search phrases you want to target. Use a tool such as the Digital Point suggestion tool to see what search phrases are popular, and optimise your site for these. You can optimise for any number of phrases - a bigger site can target a greater range of phrases. If you don't know how to research phrases properly, pick some phrases that you think people might search for, and optimise for these. Make sure the phrases you choose are relevant to your content.
* Clean up your URLs. No capital letters, no spaces, no special characters. Seperate each word with a "-" dash. Make sure each URL accurately describes the page.
* Remove Querystrings from URLs. No question marks in your URLs.
* Redirect the non-www version of your site. When you enter domain.com into the browser, it should redirect you to www.domain.com using a SEO friendly 301 redirection.
* Make sure you don't link to "index.htm" or "index.php". Instead, link to "/".
* Remove frames from your site - unless you really, really know what you are doing.
* Ensure the title is different on every page of the site.
* Ensure the Meta Description and keywords are different on every page of the site, or leave them empty.
* Ensure every page has a H1 heading. Ensure the main body content is immediately after the H1, with no breadcrumbs or navigation in between.
* If your main navigation is flash or image based, ask yourself if it can be done using CSS. If it can, do it.
* If using CSS styled text for navigation is unthinkable, then add text based footer navigation on every page.
* Add a sitemap, containing a link to every page on your site.
* Add a Google XML sitemap. Even if it's just a simple list of all the URLs on your site. Submit this to Google through the Google Sitemaps program (sign up if you have not already)
* Is your website tables based? Consider a cleaner CSS based layout for your site.
* Have you got a website statistics program installed? Do you know how to access it, and do you check it regularly? If not, do it.
* Do you know where your website currently sits for your main phrases? If not, go find out. Check Google, the localized version of Google eg google.co.nz, Yahoo and MSN. Very few visitors will search past page 3.
* Check the Optimisation of each page. Pick 1 search phrase that is relevant to the content on the page. Ensure the page contains the phrase in the Tilte, H1 heading, twice in the Meta Description, twice in the opening paragraph, and also in the URL if possible. The page you are reading now is optimised for "SEO Checklist".
* Have you got good content? SEO will be much harder if you don't have plenty of original text content, so perhaps spend less time reading SEO Articles, and more time writing good content.
* Check the source order of your page. Good source code will have the page content as clost to the top of the HTML document as possible, and the least important elements such as sidebars and footers last. If you can get the content above the main navigation, great.
* Spider your website using a program such as Xenu. Action all recommendations that it makes, such as fixing broken links. Look carefully at the list of URLs, and make sure they look tidy (no spaces, capitals etc).
* Optimise your images. Ensure all are named appropriately, have alt tags and are placed near text that is relevant to the image.
* Check the search engines to see how well indexed your site is. If the search engines have indexed pages that have since been moved or deleted, setup a 301 redirect to redirect all trafic that these pages generate (or lose it).
* If you are a local "bricks and mortar" business, make sure you use your town / city / country on every page, in the title if possible, and in close proximity to your chosen search phrase.
To get more information please visit here: SEO Factors
* Clean up your URLs. No capital letters, no spaces, no special characters. Seperate each word with a "-" dash. Make sure each URL accurately describes the page.
* Remove Querystrings from URLs. No question marks in your URLs.
* Redirect the non-www version of your site. When you enter domain.com into the browser, it should redirect you to www.domain.com using a SEO friendly 301 redirection.
* Make sure you don't link to "index.htm" or "index.php". Instead, link to "/".
* Remove frames from your site - unless you really, really know what you are doing.
* Ensure the title is different on every page of the site.
* Ensure the Meta Description and keywords are different on every page of the site, or leave them empty.
* Ensure every page has a H1 heading. Ensure the main body content is immediately after the H1, with no breadcrumbs or navigation in between.
* If your main navigation is flash or image based, ask yourself if it can be done using CSS. If it can, do it.
* If using CSS styled text for navigation is unthinkable, then add text based footer navigation on every page.
* Add a sitemap, containing a link to every page on your site.
* Add a Google XML sitemap. Even if it's just a simple list of all the URLs on your site. Submit this to Google through the Google Sitemaps program (sign up if you have not already)
* Is your website tables based? Consider a cleaner CSS based layout for your site.
* Have you got a website statistics program installed? Do you know how to access it, and do you check it regularly? If not, do it.
* Do you know where your website currently sits for your main phrases? If not, go find out. Check Google, the localized version of Google eg google.co.nz, Yahoo and MSN. Very few visitors will search past page 3.
* Check the Optimisation of each page. Pick 1 search phrase that is relevant to the content on the page. Ensure the page contains the phrase in the Tilte, H1 heading, twice in the Meta Description, twice in the opening paragraph, and also in the URL if possible. The page you are reading now is optimised for "SEO Checklist".
* Have you got good content? SEO will be much harder if you don't have plenty of original text content, so perhaps spend less time reading SEO Articles, and more time writing good content.
* Check the source order of your page. Good source code will have the page content as clost to the top of the HTML document as possible, and the least important elements such as sidebars and footers last. If you can get the content above the main navigation, great.
* Spider your website using a program such as Xenu. Action all recommendations that it makes, such as fixing broken links. Look carefully at the list of URLs, and make sure they look tidy (no spaces, capitals etc).
* Optimise your images. Ensure all are named appropriately, have alt tags and are placed near text that is relevant to the image.
* Check the search engines to see how well indexed your site is. If the search engines have indexed pages that have since been moved or deleted, setup a 301 redirect to redirect all trafic that these pages generate (or lose it).
* If you are a local "bricks and mortar" business, make sure you use your town / city / country on every page, in the title if possible, and in close proximity to your chosen search phrase.
To get more information please visit here: SEO Factors
Tracking and Reporting
LEARNING CENTER PORTAL – Tracking and Reporting System
1. Sign Ups Tracker
To track the number of people sign in up in the website and create separate database.
Name, USER ID/PWD, Email, Phone and Address this is for send them email monthly newsletter or any other web promotion purpose.
2. Web statistics
General web stats such as
Length of visit
Entry/Exit Page
Duration
Geography
Bounce rates
Popular pages
Page wise stats and more
3. Course Tracking
No of courses enrolled by users
Individual course stats
Duration of each course
Popular Courses
Feedback/Survey Management
Multiple course tracking
4. Product/Service/Add tracking
Click reports on all the above
Time tracking
5. Marketing Campaign Tracking
a. To track email campaign like how many of them forwarded the email, replied, deleted, opened the Email etc.,
b. To track referral url campaign. Which top referral url from people came.
c. To track organic search engines campaign
a. by keywords
b. geo location
c. Length of visit
d. Entry/Exit Page
e. Duration
d. To track paid search engine campaign
f. by keywords
g. by ad copies
h. by campaign
i. geo location
j. Length of visit
k. Entry/Exit Page
1. Sign Ups Tracker
To track the number of people sign in up in the website and create separate database.
Name, USER ID/PWD, Email, Phone and Address this is for send them email monthly newsletter or any other web promotion purpose.
2. Web statistics
General web stats such as
Length of visit
Entry/Exit Page
Duration
Geography
Bounce rates
Popular pages
Page wise stats and more
3. Course Tracking
No of courses enrolled by users
Individual course stats
Duration of each course
Popular Courses
Feedback/Survey Management
Multiple course tracking
4. Product/Service/Add tracking
Click reports on all the above
Time tracking
5. Marketing Campaign Tracking
a. To track email campaign like how many of them forwarded the email, replied, deleted, opened the Email etc.,
b. To track referral url campaign. Which top referral url from people came.
c. To track organic search engines campaign
a. by keywords
b. geo location
c. Length of visit
d. Entry/Exit Page
e. Duration
d. To track paid search engine campaign
f. by keywords
g. by ad copies
h. by campaign
i. geo location
j. Length of visit
k. Entry/Exit Page
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